Which masters 'selfie' do you like?
From Selfie to Self Expression charts the interaction between the contemporary obsession with ‘selfies’ and the artistic history of the self-portrait. In the world-famous Saatchi Gallery, tradition meets technology for the first time, producing a textured and thought-provoking exhibition that questions the desire to document the ‘self’ through images.
No Mayo jumped at the chance to collaborate with Saatchi Gallery and bring some of their wild ideas to life. The opening room of the gallery has been transformed via the introduction of twenty-five giant ‘mobile phone’ screens, each with an accompanying real-life mobile device (kindly provided by Saatchi’s partner Huawei). The large screens swipe through a loop of famous self-portraits, including works by Van Gogh, Rembrandt and Frida Kahlo, whilst the accompanying mobile devices display Instagram-like versions of the images and invite visitors to ‘tap to like’ their favourite.The paintings are in constant rotation, immersing visitors in a world of light and motion, and creating a disorientating yet familiar sensation of scrolling, swiping, tapping and liking.
Visit From Selfie to Self Expression at the Saatchi Gallery, London, 31 March - 23 September 2017